(Edmonton, AB) – Oilers Entertainment Group today named PATTISON Outdoor Advertising as exclusive sales agent for ICE District out-of-home digital advertising. PATTISON is Canada’s largest out-of-home advertising provider and leader in digital advertising.
The initial phase of ICE District’s digital deployment includes two spectacular video boards, one located at the southwest corner of Rogers Place at 104 Avenue and 104 Street and one at the southeast corner of the Grand Villa Casino at 104 Avenue and 102 Street. The initial installation also includes 13 street-level digital signs, primarily positioned along 104 Avenue between 101 and 104 Streets.
Advertising content on ICE District’s digital signage will premiere this month.
“PATTISON is Canada’s industry leader in digital out-of-home advertising with an extensive local and national sales force” said Stew MacDonald, Chief Commercial Officer, Oilers Entertainment Group. “We look forward to working together through the growth of ICE District.”
“Edmonton’s ICE District adds a whole new level of vibrancy to the City. Drawing thousands of visitors for each event, and millions each year, ICE District offers an unprecedented opportunity for advertisers to reach new and diverse audiences. PATTISON Outdoor Advertising is pleased to be able to team up with Oilers Entertainment Group to offer world-class advertising opportunities in ICE District,” said Brian de Ruiter, Vice President/General Manager, PATTISON Outdoor Advertising.
Anchored by Rogers Place, over 2 million people are expected to visit ICE District in 2017. ICE District will deliver advertisers a higher-than-average income demographic.