PBR To Stage Outdoor Bull Riding Exhibition In ICE District Plaza

September 25, 2023 (Edmonton, AB) – On Wednesday, September 27, the PBR will join forces with the City of Edmonton and OEG Sports & Entertainment (OEGSE) to bring an event like no other to the heart of downtown Edmonton. That evening, prior to the Oilers preseason game against the Vancouver Canucks, PBR will construct a bull riding arena in ICE District Plaza in front of Rogers Place holding a four-rider bull riding exhibition. The event will be a preview of what fans can expect at the 2023 PBR Canada National Finals in late November, featuring four top-ranked riders and four animal athletes from renowned stock contractor and Alberta’s own Nansen Vold.

The festivities will get underway at 5:00 PM MT when PBR holds an interactive pre-show, featuring the internationally regarded entertainer Brinson James, interviews with the participating athletes, and official bull draw for the exhibition that will follow. At 6:00 PM, each of the four participating cowboys will attempt their previously chosen bovine athlete. In an interesting twist, the rides will not be judged by PBR officials, but rather Oilers alum Chris Joseph. Joseph’s NHL career spanned more than a decade, playing for the Oilers from 1988-1994, part of the Stanley Cup-winning roster in both 1988 and 1990.

Before the action begins in ICE District Plaza, PBR, the City of Edmonton and OEGSE will hold a formal media availability at 12:00 PM to make an historic announcement for the 2023 PBR Canada National Finals.

WHAT
PBR, the City of Edmonton and OEGSE to stage an outdoor pre-show and exhibition bull riding in advance of the 2023 PBR Canada National Finals. Before the bucking begins, the entities will hold a formal media availability to make a historic announcement for the November National Finals.

WHO
Jason Davidson, General Manager of PBR Canada
Tom Girvan, City of Edmonton
Stu Ballantyne, OEGSE

WHEN
Wednesday, September 27
12:00 PM MT – Formal Media Availability (following Oilers media availability)
5:00 PM MT – PBR Outdoor Bull Riding Exhibition Pre-Show
6:00 PM MT – PBR Outdoor Bull Riding Exhibition

WHERE
ICE District Plaza in front of Rogers Place, 10360 102 St NW, Edmonton, AB T5J 1B9, Canada